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Early & Growth Stage Startup Founder Recruiting Insights

Bearhug Recruiting Places Joel LeBlanc as COO at TraceAir, the Enterprise Software Platform Modernizing Land Development and Construction with AI & Drone Data, to Drive Growth To $100M Milestone
Hiring & Firing Kraig Ward Hiring & Firing Kraig Ward

Bearhug Recruiting Places Joel LeBlanc as COO at TraceAir, the Enterprise Software Platform Modernizing Land Development and Construction with AI & Drone Data, to Drive Growth To $100M Milestone

Most founders assume they’ll scale past $100M on product-market fit, funding, or a killer sales playbook. The harsher truth? Companies stall because of people — the wrong execs left in the wrong seats for too long. That’s why TraceAir’s decision to bring in Joel LeBlanc as COO is pivotal. He’s a proven operator who has scaled businesses from tens of millions into the hundreds of millions, while building cultures that hold under pressure. In this post, we break down why Joel’s placement matters, what founders get wrong about timing exec upgrades, and the contrarian lesson: don’t wait for a stall. Replace B-players with true A-players before they drag down culture, morale, and revenue.

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