Founder Resources

Early & Growth Stage Startup Founder Recruiting Insights

This 10-Second Test Exposes Underperformers (+ Why Most Founders Never Use It) — Until Growth Stalls, They Hit the $10M Wall, & See Hidden B-Players Dragging Down Culture, Morale, & Revenue.
Hiring & Firing Kraig Ward Hiring & Firing Kraig Ward

This 10-Second Test Exposes Underperformers (+ Why Most Founders Never Use It) — Until Growth Stalls, They Hit the $10M Wall, & See Hidden B-Players Dragging Down Culture, Morale, & Revenue.

Most startups never break through the $10M wall—and the reason is hiding in plain sight. The scary truth is that many of your highest-paid leaders would fail a simple 10-second test: can you clearly explain how they move the needle? We break down the 5 KPIs every role must have, how to spot underperformers, and why replacing just one wrong leader can create an instant surge in culture and revenue.

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