Bearhug Recruiting Operates Two Executive Search Practices. Here's Why We're Expanding Our Outdoor Practice Into the Full Human Performance Brand Category, and Why the Timing Has Never Been Better.

Most Human Performance Brands don't lose their growth window because the product stops being great. They lose it because the leadership team that built the brand to $30M was never designed to take it to $100M. The skills that create early traction are fundamentally different from the ones that build scalable infrastructure, activate a community as a revenue engine, and navigate the omnichannel complexity that comes with real scale. And something else is happening right now that most brands aren't seeing yet. A wave of technically sophisticated GTM talent is quietly exiting the tech sector, operators who spent years building and selling the tools that power consumer brands, who understand DTC economics, channel conflict, and data infrastructure from the outside in, and who are ready to bring that lens inside the brands themselves. The window to hire these people before your competitors do is open. It will not stay open. Leadership gaps compound quietly. The wrong person in a critical seat for twelve months doesn't just cost a salary. It costs the trajectory.