(#6) Samantha Burns: 3D Imaging in Land Development & Residential Construction, Challenging the Status Quo, Battling Imposter Syndrome, Scrappiness & The Superpower of Translation.
Samantha Burns a distinguished marketing leader with over 15 years of experience in the construction industry, and the Head of Marketing at TraceAir. TraceAir is a leading Construction Technology platform that specializes in providing rapid and precise 3D data to home builders and land developers, aiming to revolutionize residential construction workflows and processes.
Samantha’s current focus is on driving growth, educating the market, and enhancing engagement for TraceAir's core audience. In addition to shaping the narrative of construction marketing and empowering others to thrive in this ever-evolving landscape, she is dedicated to establishing the company as the foremost technology operating system for home builders, empowering them to operate with more speed, accuracy, and efficiency.
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You can watch the interview on YouTube here.
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OUTLINE:
00:00 Start
03:36 Mission
08:50 Translation Superpowers
14:57 Kryptonite
19:23 5-Minute Hero’s Journey
25:37 Early Influences
34:55 Overcoming Imposter Syndrome
39:22 The Learning Curve of Digital Marketing
45:56 Biggest Wins & Bets As a Marketing Leader
51:53 Going to Market In The Age of AI
57:39 Establishing a Smooth Collaboration Between Marketing & Sales
01:03:18 How TraceAir Drives Powerful Outcomes for Land Developers & Home Builders
01:11:06 The Magic of Building The Right Team
1:15:51 A Week In The Life of a Marketing Leader
1:19:27 Leadership Lessons from Growing the Marketing Team
1:26:10 Deeper Motivations To Keep Getting After It Day After Day
1:28:55 Samantha’s 12-18 Month Focus
1:32:17 What The World Needs To Embrace In The Coming Years
1:34:53 Samantha’s 5-Year Crystal Ball
1:37:20 Something That's Happened In Your Life That Few Will Believe
1:38:51 Hiring Stories
1:42:44 Career Advice
1:53:10 Advice for Female Leaders
2:01:32 Personal Insights
2:02:57 Samantha’s Closing Remarks
Honorable Mentions:
More info on Samantha Burns:
Samantha Burns, a distinguished marketing leader with over 15 years of experience in the construction industry, boasts a career deeply rooted in both traditional practices and cutting-edge construction technology. A graduate of UC Santa Cruz with a degree in Language Studies, Samantha's early commitment to breaking barriers and challenging norms began during her college years, where she received the Merrill College service award for coaching incoming students in writing skills.
Having commenced her professional journey with one of America's largest heavy civil contractors, Samantha's roles as intern, analyst, and marketer provided a solid foundation for a career marked by excellence and passion. In her path through marketing leadership roles for major construction firms, Samantha made pivotal contributions to work acquisition and proposal leadership, consistently advocating for the recognition of marketing's vital role in achieving growth goals within the industry.
In the evolving landscape of construction technology, Samantha's expertise truly shines, with over three years dedicated to navigating this emerging field. Her recent role at TraceAir Technologies, a leading company in construction tech, saw her spearheading marketing efforts during critical growth phases, solidifying the company's position as the go-to platform for land developers and homebuilders.
Beyond her professional accomplishments, Samantha actively extends her commitment to the industry by serving as a valuable resource for her peers. As an informal advisor, she lends her insights and expertise to individuals transitioning from the construction industry to the dynamic realm of construction technology. Samantha Burns not only shapes the narrative of construction marketing but also empowers others to thrive in this ever-evolving landscape.
Connect with Samantha Burns on LinkedIn.
More info on TraceAir:
The team at TraceAir is on a mission to empower the homebuilding industry with best-in-class software and services. For builders who want fast, accurate, 3D topographic data of their sites, TraceAir is the all-in-one solution. TraceAir sets itself apart with its dead simple software, white glove service, and powerful volumetric measurements to help drive productivity and reduce risk on construction projects.
Visit TraceAir on the web.
